Veli Group is proud to announce a significant rebranding within its family of companies. Paridirect, a prominent omnichannel betting and gaming brand in Africa, has rebranded to PLAYONGO. This change reflects our unwavering commitment to innovation and excellence in the gaming experience.
What’s New with PLAYONGO?
- Brand Identity: PLAYONGO will operate under the new name, PLAYONGO, with a renewed focus on creating an omnichannel betting and gaming experience highlighting innovative and exclusive features within a seamless ecosystem.
- Mission Statement: PLAYONGO’s mission, “Guiding customers towards experiencing everyday victories,” reflects our aim to encourage the delight of everyday achievements and bring joy to our customers.
- Brand Positioning: PLAYONGO will stand out as a pioneer in offering a modern, solid, and colourful gaming experience that resonates with the local tastes across Africa.
We are excited to enter this new chapter with PLAYONGO and continue transforming and elevating the iGaming industry under the Veli Group umbrella. Congratulations to the entire PLAYONGO team for embracing this bold new direction!
About PLAYONGO
PLAYONGO is an omnichannel betting and gaming platform with rich content, innovative/exclusive features, and a seamless ecosystem of a trustworthy global brand with a local understanding of its customers. Find out more about PLAYONGO here.
