Veli Group is proud to announce the debut of the CASONGO brand through a multichannel campaign launched across Congo B and the Democratic Republic of Congo (DRC). This strategic initiative marks a pivotal step in elevating CASONGO’s presence in these markets as the brand continues to expand its offerings and create a portal to winning moments for players in the region.
The campaign, which spans radio, billboards, and social media, has been crafted to engage and connect with local audiences. A significant highlight of this campaign is the collaboration with two highly influential local figures: Vue de Loin, a beloved comedian in the DRC, and Afara Tsena, a popular singer in Congo B. Their strong connection with the target audience has played a crucial role in boosting CASONGO brand visibility and driving higher engagement.
Although the campaign was launched recently, the early results are promising. Initial reach and engagement from content shared by the influencers on their social media platforms have exceeded expectations. This marks just the beginning — further initiatives are planned to amplify the brand’s impact across the region.
As Veli Group continues to grow and innovate, CASONGO is poised to provide an omnichannel betting and gaming experience tailored to local preferences, ushering in a new era of excitement for players across Africa.
