In the vast expanse of the African continent, the Veli Group has made an indomitable mark, especially in Congo, with its flagship brand: PLAYONGO par PariDirect.
Central to PLAYONGO success is its utilisation of the entire VeliTech product suite. This ensures a robust back office, exceptional player engagement, and impressive retention strategies, elevating the brand beyond expectations. The PLAYONGO strength lies in its diversified presence across retail (40+ retail outlets), USSD, and online channels. This omnichannel strategy not only drives the brand but also fortifies its dominant position in the market.
Regular road-shows and betting carnivals add entertaining flavour to the brand’s presence in Brazzaville and Pointe-Noire. Growing gradually the brand aims at creating communities and starting new traditions of fun and user engagement in the country.