In the vast expanse of the African continent, the Veli Group has made an indomitable mark, especially in Congo, with its flagship brand: CASONGO.
Central to CASONGO success is its utilisation of the entire VeliTech product suite. This ensures a robust back office, exceptional player engagement, and impressive retention strategies, elevating the brand beyond expectations. The CASONGO strength lies in its diversified presence across retail, USSD, and online channels. This omnichannel strategy not only drives the brand but also fortifies its dominant position in the market.
Regular road-shows and betting carnivals add entertaining flavour to the brand’s presence in Brazzaville and Pointe-Noire. Growing gradually the brand aims at creating communities and starting new traditions of fun and user engagement in the country.